The hidden cost of "call back later"
Let's do the maths for a typical UK plumbing business:
- Average inbound calls/month: 180
- Missed call rate: 23% (industry average)
- Calls missed/month: ~41
- Average conversion rate of answered calls: 62%
- Average job value: £320
That's 41 missed calls × 62% × £320 = £8,134 in lost revenue per month.
Over a year: £97,600.
And that's a conservative estimate. During peak seasons (winter for heating, summer for AC), the numbers are worse.
Why calls get missed
- On-site work — your team is under a sink or in a ceiling void
- After hours — 34% of UK service calls happen outside 9–5
- Volume spikes — Bank Holidays, cold snaps, storms
- Lunch breaks — the phone rings, nobody's at the desk
- Voicemail aversion — 80% of callers won't leave a voicemail
The £79 fix
CallWrk answers every call — simultaneously, instantly, 24/7. On the Starter plan at £79/mo, you get:
- Unlimited inbound calls answered
- AI books jobs directly into your calendar
- WhatsApp job cards sent to your phone
- Zero missed leads
If CallWrk recovers just one extra booking per week at £320, that's £1,280/mo in revenue from a £79/mo subscription. A 16x return.
The real ROI
| Metric | Without CallWrk | With CallWrk |
|---|---|---|
| Calls answered | 77% | 100% |
| Monthly bookings | 112 | 170+ |
| Revenue recovered | — | +£8,000/mo |
| Cost | — | £79/mo |
The question isn't whether you can afford CallWrk. It's whether you can afford not to have it.
[Start your 14-day free trial →](/register)