The 5-minute window
Research from Lead Connect shows that 78% of customers buy from the first responder. In UK home services, where customers often call 2–3 businesses, the one who calls back first wins the job.
But here's the problem: most trades businesses don't call back for hours. Sometimes not until the next day. By then, the customer has already booked someone else.
What is Speed to Lead?
Speed to Lead is an automatic callback system. When a new lead comes in — from your website form, a Google LSA listing, or a missed call — CallWrk calls the customer back within 60 seconds.
The AI confirms the enquiry, asks qualifying questions, and books the job. The customer barely has time to call your competitor.
How it works in CallWrk
- A lead arrives (web form, LSA, missed call notification)
- CallWrk triggers an outbound call to the customer within 60 seconds
- The AI says: "Hi, I'm calling from [Your Business]. You enquired about [service type] — I'd love to get that booked for you."
- It qualifies the job, captures details, and books an appointment
- Your team gets a WhatsApp job card with full context
Real numbers
- 3x higher conversion rate vs. calling back after 30 minutes
- 65% of speed-to-lead callbacks convert to bookings
- Average time from lead to booking: 4 minutes
How to enable it
Speed to Lead is available on Growth (£139/mo) and Scale (£229/mo) plans. Enable it in Dashboard → Settings → Speed to Lead. Connect your Google LSA account and web forms, and CallWrk handles the rest.
The maths is simple: if one extra booking per week is worth £300, that's £1,200/mo in extra revenue from a £139 subscription.